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Newcomers on and behind the stage – Main-Topmodel 2015

The FRANKFURT STYLE AWARD fully supports talent promotion: more than 100 newcomers will come together at the FRANKFURT STYLE AWARD GALA in Frankfurt RheinMain. Young upcoming models will present the unique creations from international fashion designers on the runway in front of 400 guests at Frankfurt Airport. Additionally, they will gain experience in front of the camera at the FITTING and photo shooting.

The Media Group Main-Post has been calling for applications to the Main-Topmodel talent contest since 2008. Young women from the region can apply. The best are chosen to show their modeling talent live during the preliminary rounds and finale at the city festivals of the region. In front of the jury, the models pose in evening gowns, dirndls and bikinis.

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Tracking Down Young Talent – Young Professionals’ Day from Textilwirtschaft

At this year’s Young Professionals‘ Day on June 13th, 2015, 750 potential young employees met with 50 companies from the textile and fashion industry – such as GANT, H&M, Hugo Boss or s. Oliver. The yearly career fair from the Textilwirtschaft has become a fixed appointment for the the FRANKFURT STYLE AWARD that provides an opportunity to meet directly with the next generation and important players of the fashion industry. As at the previous fairs, we used the day to expand our existing network and introduce the FRANKFURT STYLE AWARD as a career platform where young design talents can be scouted.

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Trendy.Stylish.Hip. – the Sewing Café ZiC’nZaC

The Sewing Café ZiC’nZaC in Essen is committed to a stationary retail concept – a real trendsetter in the current digital age. Everything at ZiC’nZaC revolves around sewing – from their own sewing academy to a large selection of textiles and accessories, to a technical shop and a sewing café. ZiC’nZaC is a meeting point for hobby coutuourieres of the fashion scene on the search for new trends, like pop-up denim tailoring, and has received several awards for its unique ideas and concepts, such as the Marketing Prize of the Metropolitan Region Ruhr and the “Tacken 2015 in Gold“ in the category “Start-Ups”. On the new ZiC’nZaC Facebook page , you can find current news about new materials, trends and interesting events, like the FunTasia 2015, a fantasy convention created by ZicNZac.”

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FRANKFURT STYLE AWARD GALA 2015

On September 5, the FRANKFURT STYLE AWARD 2015 will welcome international Fashion Design Talents from all over the world at the Fraport-Forum in Frankfurt Airport. 60 of the best upcoming designers worldwide have qualified for the FRANKFURT STYLE AWARD FINALE and are looking forward to their big appearance in front of an international audience at the festive GALA. Celebrate with 400 Guest the debut of the next generation of international fashion creators and their ideas to the motto 2015: PIONEERING DESTINY. Guests will experience an extraordinary fashion evening. In addition, the Partner Country Italy will guarantee fashion, artistic, cultural and culinary highlights.

From Inside the Fashion Industry – an Internship at s. Oliver

IT’S ALL ABOUT PEOPLE- and fashion. The s.Oliver Group is an international fashion and lifestyle company with headquarters in Rottendorf near Würzburg, Germany. For the second year in a row, s. Oliver is sponsor of the FRANKFURT STYLE AWARD and has even increased its involvement.

As in 2014, one finalist can look forward to winning an exclusive internship at the fashion label. An upcoming designer will receive first-hand knowledge of the work of an international fashion company for 6 months. Special Award Winner 2014, Sara Wörner, is currently doing an internship at s. Oliver and sees this as a particularly valuable experience for her career:

Sara Wörner: “Without practical experience, it is close to impossible to successfully start a career in design. While participating in the FRANKFURT STYLE AWARD, I really hoped to win this internship. I knew it would help me get a my foot in the textile industry’s door after my studies.”

During the entire internship, Sara has a mentor by her side: Riccardo Serravalle, Designer for s. Oliver Premium and 2014 junior-jury member in the FRANKFURT STYLE AWARD.

Sara Wörner: “It is a great, well-balanced internship and it is really helpful to have a personal mentor. Riccardo makes sure that I receive many different insights and I have the chance to work with other designers on a range of product groups. After hearing about so much of this in theory, it is exciting to be using it in practice!”

Discovering and supporting potential, talent and creativity – s. Oliver actively and consciously involves its interns in daily work:

Sara Wörner: “I really get to experience everything involved in design. And I am able to do many of the things that the designers working here do, such as creating styles or choosing colors. I also get to take part in decisions made by the clothing technicians and take part in diverse meetings about collection creation and selection, so that I get a great overview of the collection creation process. I’ve had time to practice and can even independently create worksheets. Of course, I also play a supporting role in collection delivery. It is very cool that my opinion is valued and my feedback is taken seriously.”

Riccardo Serravalle, Designer s.Oliver Premium, ist von der Arbeit seines Mentees begeistert. ©s.Oliver

Riccardo Serravalle, Designer s.Oliver Premium, ist von der Arbeit seines Mentees begeistert. ©s.Oliver

Designer Riccardo Serravalle has an exact idea of what he wants to impart to his mentee.

Riccardo Serravalle: “First, I wanted to involve Sara in the creative process and then teach her the technical details and administrative part of our work. Other than my focus area (dresses), I wanted to expose Sara to other product areas, such as ready-made and knit, so that she understands their individual intricacies. Sara works on the organization and preparation of proto-types and samples during collection creation and selection. She needs to have an understanding of the entire process, in order to check-off all the steps. Sara also creates color and print overviews for our concept meetings. From the start, we give our employees a lot of responsibility that goes hand-in- hand with a great deal of trust. That means, you can do a lot here, if you want to.”

Independent work and an understanding for design are stressed at s. Oliver. Riccardo Serravalle explains which criteria were decisive for selecting a winner and ultimately Sara Wörner in the previous year:

“For us at s. Oliver Premium, it is particularly important to be able to recognize an understanding of high-quality design and craftsmanship – that is tailoring – in the submitted design. The Fitting (FRANKFURT STYLE AWARD FINALE 2014 in the Häusern der Mode – Frankfurt) was decisive for our assessment. On a personal level, Sara us with her open and friendly manner, and her exact vision of what she wanted to achieve during an internship at s. Oliver. From our very first meeting, we could tell that she would fit-in perfectly.”

Reinhold Werthmann, Director Human Resources Capital Management bei s.Oliver, überreicht der Gewinnerin Sara Wörner den Sonderpreis. ©prpkronberg

Reinhold Werthmann, Director Human Resources Capital Management bei s.Oliver, überreicht der Gewinnerin Sara Wörner den Special Award. ©prpkronberg

Sara Wörner (vorne, 2.v.l.), hier mit Designer Riccardo Serravalle, Moderatorin Anke Seeling (3.v.r.) und Reinhold Werthmann (links), freut sich über den Gewinn des Praktikums bei s.Oliver. ©prpkronberg

Sara Wörner (vorne, 2.v.l.), hier mit Designer Riccardo Serravalle, Moderatorin Anke Seeling (3.v.r.) und Reinhold Werthmann (links), freut sich über den Gewinn des Praktikums bei s.Oliver. ©prpkronberg

 

Mit ihrem Design „essential“ überzeugte Sara Wörner das internationale Modeunternehmen s.Oliver. ©prpkronberg

Mit ihrem Design „essential“ überzeugte Sara Wörner das internationale Modeunternehmen s.Oliver. ©prpkronberg

S. Oliver sees the FRANKFURT STYLE AWARD as a great platform to meet and support international design Newcomers. As Gold-Sponsor, the s. Oliver group is an important partner for the development and profile of the international talent contest as a sustainable talent platform for the next generation of young designers.

frankfurt_style_award_partner_sponsoren_werthmannReinhold Werthmann | Director Human Resources Capital Management
“Nowadays it is becoming increasingly important to discover and promote talent early on. The FRANKFURT STYLE AWARD provides young upcoming fashion designers the opportunity to prove themselves before a jury of experts. For us, it is a wonderful platform where we can come into contact with national and international talents and observe their abilities. Here we can discover the potential s. Oliver Designers of tomorrow. We are happy to make a contribution to the advancement of the next generation of designers. Sustainable talent support is important!”

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The Frankfurt STYLE AWARD impresses Parisian Audience at Texworld and Apparel Sourcing Paris

On February 11th, 2015, the FRANKFURT STYLE AWARD celebrated one of its largest successes on an international stage.

At the invitation from the Messe Frankfurt France S.A.S a selection of 40 outfits from the Finale 2014 were presented in front of an international audience and international press.

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The show was received with enthusiastic applause from the exhibitors, expert audience, and high ranking political representatives of Embassies and Delegations from China, Dubai and Pakistan, including the Tunisian Ambassador and Dr. Susanne Wasum- Rainer, the German Ambassador in Paris and patron of the FRANKFURT STYLE AWARD Catwalk show. In following lunch meetings the first discussions about future partnerships and cooperations pursued. We already have concrete meetings for further international contacts” shares a happy Hannemie Stitz-Krämer , Founder of the FRANKFURT STYLE AWARD and CEO PUBLIC RELATIONS PARTNERS Gesellschaft Kommunikation mbH.

Eymeric François, French designer and former assistant to Christian Lacrois and Thierry Mugler before premiering his own haute couture collection in 2000 at the age of 21, choreographed a fascinating Catwalk. Francois’ experience and know-how brought the UNITED DIVERSITY COLLECTION to life once more in a most impressive manner. Michael Scherpe CEO of Messe Frankfurt France opened the catwalk show, commending the UNITED DIVERSITY COLLECTION for its and the talented designers, who created it. Michael Scherpe, CEO der Messe Frankfurt France S.A.S was impressed by the unique and innovative ideas from the upcoming deisgners: „ I feel convinced that this special collection created by young students from all over the world is inspiring and enriching for the fair visitors and exhibitors. We are happy to continue working together and give the talents of the FRANKFURT STYLE AWARD a stage in Paris.”

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From left to right: On the FRANKFURT STYLE AWARD Catwalk Founder Hannemie Stitz-Krämer, Dominique Deroche, CEO Michael Scherpe

OUTSTANDING TALENT 2014: MELISSA SCHULZ

Melissa_Schulz_Winner_Outstanding_Talent_FrankfurtSTYLEAWARD2014

The Outstanding Talent from the FRANKFURT STYLE AWARD 2014 Melissa Schulz was with us from the beginning. By all events, regardless whether the official Texworld and ApparelSourcing Paris press conference, the Catwalk Show, the walk down the runway with her winning dress or the VIP lunch with the diplomatic delegations – our Outstanding Talent 2014 was in the middle of it all. After the show, the incredible trip continued. For two days, she toured the Paris’s Haute Couture houses, joined by Dominique Deroche, jury member of the FRANKFURT STYLE AWARD and as representative of the Fondation Pierre Bergé Yves Saint Laurent an important ambassador for the talent contest in France.

Her report from Paris will be available to read on our website shortly.

Important supporters and partners joined the Frankfurt STYLE AWARD in Paris: Jutta Weimar from Fraport AG and Iassen Boutachkov, Europe Director of the Frankfurt RheinMain GmbH. The performance in Paris was supported by the Messe Frankfurt, who transported the designs and Air France, who sponsored the flights for the FRANKFURT STYLE AWARD Team.

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Outfit “Utopian Dichotomy” by Judith Hauser on the FRANKFURT STYLE AWARD Catwalk in Paris.

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From left to right: Founder Hannemie Stitz-Krämer enjoying a splendid show with Dominique Deroche next to the German Ambassador in Paris Dr. Susanne Wasum-Rainer.

Winners of the Wild Card Votings

For the first time ever, the Frankfurt STYLE AWARD WILD CARD VOTING reached over 300.000 Facebook fans worldwide. 11,000 “Likes” total were cast as votes. The winners are:

***Congratulations Maribeth Guinaywan, Gentijana Nebihi and Sarah Linke! Welcome to the Finale!***

BLUE REVOLUTION

 

Maribeth_Guinaywan_Emerging_Fashiondesigner_Germany_bwMaribeth Guinyawan
Concept „Crystal Innovation“
Modeschule Brigitte Kehrer | Mannheim (GER)
Likes: 2.378

20776 Wild Card WINNER_Blue Revolution_72dpi

ECOLOGICAL GREEN

Gentijana_Nebihi_Emerging_Designer_Kosovo_bwGentijana Nebihi
Concept “Silences Speaks”
Design Factory-KS | Pristina (KO)
Likes: 2.717 Likes

20776 Wild Card WINNER_Ecological Green_72dpi

 

OVER THE RAINBOW

Sarah_Linke_Emerging_Fashiondesigner_Germany_bwSarah Linke
Concept „UNIQUOSCOPE“
FAHMODA Akademie für Mode & Design | Hannover (GER)
Likes: 657

20776 Wild Card WINNER_Over the rainwow_72dpi

 

A big thank you to all who supported the WILD CARD VOTING 2015!

Die FRANKFURT STYLE AWARD Finalists 2015

Frankfurt STYLE AWARD 2015

The Frankfurt STYLE AWARD has reached its first highpoint – from a participant pool of  325 international submissions, this year’s Expert Jury has nominated the following participants:

 

BLUE REVOLUTION

Spain

Doy, Adria
FD Moda LCI Barcelona – SYMBIOSIS

Martirosyan, Evelina
FD Moda LCI Barcelona – SKAZA

 

Germany

Bardmann, Lina-Luisa
University of Applied Arts Pforzheim – One step further

Csepella, Florzina
Modeschule Brigitte Kehrer Stuttgart – Nexus 2050

Dierker, Anika
FAHMODA – Akademie für Mode und Design -A. Square

Dziwik, Anna
Mediadesign Hochschule Düsseldorf – Interchanging Identity

Fuks, Alexandra
Käthe-Kollwitz Schule – Meruyert

Hirsch, Anna
Modeschule Brigitte Kehrer Mannheim – Network

Martejevs, Juliana
M3-MenschenMachenMode e.V. – sleevestyle

Meyer-Natus, Lena
Modefachschule Sigmaringen – atmosphere of departure

Schott, Klarissa
Modefachschule Sigmaringen – Facet

Siegenthaler, Clara
FAHMODA – Akademie für Mode und Design – Bell-X-1

Wahle, Maren
Brigitte Kehrer Stuttgart – WiredID

Guinyawan, Maribeth
Modeschule Brigitte Kehrer Mannheim – Crystal Innovation

Indonesia

Tanurajaya, Tan Angelina Savira
Universitas Ciputra Surabaya – Blue is Still..

 

Ireland

Lamb, Cija
Mallow College of Design and Tailoring – Algorithm

Zapivalovas, Arvydas
Griffith College Dublin – Magnetic Future

 

Israel

Marom, Simo
Shenkar College of Engineering and Design – Denim couture

 

Flaagen13

Marques, Ana Catarina
Modatex Lisboa – Blue Revolution

 

Singapore

Christanto, Rebecca Clairine
Raffles Design Institute Singapore – The sunrise knight

Guo, JiaJia
Raffles Design Institute Singapore – BLUE REVOLUTION

Ongko, Stevana
Raffles Design Institute Singapore – Break Through

Zhang, Fan
Raffles Design Institute Singapore – In 4.0Lifi

 

ECOLOGICAL GREEN

 

Austria

Hochsteiner, Anaïs Meredith
Modeschule Wien im Schloss Hetzendorf/ Fashion Institute Vienna -Green Temptation

 

Australia

Joyce, Sheridan
Curtin University – Alchemie

 

Denmak

Tóth, Sarolta Éva
Copenhagen School of Design and Technology – Déjà vu

 

Germany

Akhmetova, Ralina
University of Pforzheim – Nature´s many colours

Dhel, Alizee
Akademie JAK – Plastic Venus

Eschment, Julia
University of Applied Sciences and Arts Hannover – Blue Couture _NewStalgia

Loones, Anne
Fashion Design Institute – Reincarnation

Müller, Inga
FAHMODA – Akademie für Mode und Design – Filia

Parr, Antonia
FAHMODA – Akademie für Mode und Design – Material Girl

Pinger, Sarah
Modeschule Brigitte Kehrer Mannheim – Be something new

Schweiger, Michaela
Modeschule Brigitte Kehrer Mannheim – Recycling Revolution

Schwenk, Jana Vanessa
Modefachschule Sigmaringen – Revival of grandma’s drapes

Solak, Hakan
FAHMODA – Akademie für Mode und Designa-e-97

Weigele, Janine
Modeschule Brigitte Kehrer Stuttgart – Save the Amazon

Weth, Julian
Akademie JAK – Use it

 

Ireland

Ostermark, Moa
Griffith College Dublin – Recycling the Granny S/S16

Mok, Siu-Hong
Dublin Institute of Design – “Less is more”

 

Kosovo

Grainca, Gentiana
Design Factory-KS – The Queen of Nature

Vllasaliu, Florentina
Design Factory KS – Chanteuse

Nebihi, Gentijana
Design Factory-KS – Silences Speaks

 

Phillipines

Tolentino, Vince
AlvinSchool of Fashion and the Arts – Identity

 

Flaagen13

Voloshchuk, Oleksandra
Modatex Lisaboa – Reflection of society

 

Singapore

Ong, Emerentia Wardoro
Raffles Design Institute Singapore – Wrecked Coral

Tan, Mei Feng
Raffles Design Institute Singapore – Zero in All

 

OVER THE RAINBOW

 

Estonia

Kaubi, Katrina
Estonian Academy of Arts – Vibrations

 

Flaagen15

Gil Salvador, Veronica
FD Moda LCI Barcelona – KALEIDOTECHTURE

Losada Gonzalez, Beatriz Clara
Escuela Superior De Diseño Goymar Galicia – flower power

Martirosyan, Evelina
FD Moda LCI Barcelona – Over the Rainbow

 

Germany

Dziwik, Anna
Mediadesign Hochschule Düsseldorf – Black Metamorphism

Hauser, Judith
FAHMODA – Akademie für Mode und Design – sharing the rainbow

Liebe, Anastasia
Trier University of Applied Sciences – Prisma

Martejevs, Juliana
M3-MenschenMachenMode e.V. – silkyway

Peetz, Johannes
Modefachschule Sigmaringen – profound spirit

Schmutz, Bettina
FAHMODA – Akademie für Mode und Design – Light Upon

Solak, Hakan
FAHMODA – Akademie für Mode und Design – catalog nr. 18/97

Linke, Sarah
FAHMODA – Akademie für Mode und Design – Uniquoscope

Indonesia

Debnath, Kunal
National Institute of Fashion Technology – THE LAST STROKEIRE

 

Ireland

Cleary,  Jenny
Griffith College Dublin – Freedom of Dreams

 

Italy

Di Silvestre, Mattia
UED Pescara – A KEY FOR THE HAPPINESS

Di Grazia, Mariangela
Seconda Universitá degli Studi di Napoli –  CRYSALISIT

La Bella, Simone
NABA-Nuova Accademia di Belle Arti di Milano – Indian Formode

Zhichao, Wan
Istituto Maragoni – Happiness Feeling

 

Singapore

Gunawan, Angela
Raffles Design Institute Singapore – Light in the Dark

Hu, Shiqi
Raffles Design Institute Singapore – What are the ture happiness

Liau, Jia Hui
Raffles Design Institute Singapore – Confined

Ong, Emerentia Wardoro
Raffles Design Institute Singapore – Freedom Graffiti

Setiawan, Vivia Jojo
Raffles Design Institute Singapore – Juvenescence Recall

 

UK

Hunt, Matt
South Essex College – The calm after the storm

Masood, Iasha
University of Huddersfield – Hope

 

The upcoming designers must now realize their concept ideas.

At the grand Finale and the glamorous Award Ceremony on Saturday, September 5th, 2015 in the Fraport-Forum at Frankfurt Airport, all of the creations will be presented during a one-of-a-kind runway show in front of 450 invited guests.

Independent from the Jury voting, the WILD CARD VOTING starts March 30th, 2015 on our Facebook fanpage. Everyone is invited to vote and help decide which three designs will receive an opportunity to be a part of the grand Finale on Saturday, September 5th, 2015.

Call for Entry 2015 breaks all previous records

6 continents, 31 countries and 82 fashion schools are representeed. With this record-breaking results, the Frankfurt STYLE AWARD is entering a league of internationally renowned and recognized contests for the next generation of fashion designers. The partner country Italy, in addition to Singapore, Spain, Ireland and Germany belong to the countries with the most applications.

frankfurt_style_award_statements_hannemie_stitz_kraemer

“After a very good international start in 2014, this year’s applications have exceeded all our expectations and we are very happy about the increased international participation, ” explained Hannemie Stitz-Krämer, Founder of the Contest.
“Applications from renowned fashion schools – including 8 of the 50 best fashion schools – promise a great deal of creativity in this year’s competition.”

The Jury 2015 led by Chair Salvatore Di Bella and Dominique Deroche, former right hand of Yves Saint Laurent and present representative of the Fondation Pierre Bergé Yves Saint Laurent will decide who belongs to the TOP60 to be announced before Easter.

We are very excited and are crossing our fingers for all of the applicants!

Outstanding Talent Melissa Schulz in Paris

After the successful premiere of the UNITED DIVERSITY COLLECTION on the Frankfurt STYLE AWARD Catwalk at ApparelSourcing Paris, our OUTSTANDING TALENT 2014 went on an exclusive tour of the Paris fashion world. Together with Dominque Deroche, the former right-hand of Yves Saint Laurent and the present representative of the Fondation Pierre Bergé Yves Saint Laurent, she received a first-hand glimpse into the holy temples of the French Haute Couture fashion houses.

From Dior to Jean Paul Gaultier and Givenchy to the Fondation Pierre Berge Yves Saint Laurent: Melissa Schulz told us all about her personal goose bump moments.

Day 1

An amazing start to an amazing trip

“The day started at the the Dior Haute Couture House on Avenue Montainge. Monsieur Bernhard Danillon, Press speaker of Dior, led us through the historical building. We went through historically kept rooms to the showrooms of the current couture collections and into the Dior store. I still get goose bumps when I think the perfect master plan of the store. For example, the design of the historical flooring can be found in the designs of the present collections.

In the beaming sunlight of the afternoon, the trip continued to the studio of Jean Paul Gaultier. Concentrated tailors worked on custom-fit pieces for customers of the last collection and we were able to get a close-up view of the quality craftsmanship. On the first floor, we were viewed the Showrooms in which the couture shows are held. There, I was given some time to look around and ask questions about the exhibited outfits.

Day 2

The next morning, the PR Agent from Givenchy Haute Couture came with her hands full of bags – books about Givenchy and make-up as gifts. Shortly thereafter, we went to the newly opened flagship store.

With its unique concept, the shop on Avenue Montaigne is the new symbol of Givenchy and is over 370qm spread over two stories large. The PR-Agent brought reoccurring details to my attention, such as the Shark’s teeth or a cross on various shoes and purses as well as the scent in the air specially created for each new collection.

After a short dash across the Avenue des Champs Elysees, we met with Madame Dominque Deroche in the Fondation Pierre Bergé Yves Saint Laurent. We were taken to Yves Saint Laurent’s office, where everything is still in its original state. In the archives of the Fondation, we had the pleasure of viewing over 5,000 originally kept outfits protected in archive’s strongboxes.

My time in Paris went by as if in a dream and I am more than grateful to the Frankfurt STYLE AWARD and Madame Dominque Deroche for this unforgettable trip. My participation in the Frankfurt STYLE AWARD 2014 opened many new doors and opportunities. This year, I will definitely step up to the challenge and fight for a spot in Top60 at the Finale once again. Being able to come together with other young fashion designers from all over the world is inspiring and a truly unique experience.”

The trip was made possible with support from Air France, who sponsored two travel vouchers and the Boutique W Design Hotel Opera. In the exclusive Boutique W Design Hotel Opera from Starwood Hotels &Resorts, the design “Parasite Technology” from our OUTSTANDING TALENT 2014 was on display all through February. An exclusive Dinnerfor2 in the famous Restaurant Prunier Paris completed the fabulous fashion trip.

Off to Paris with Air France

Frankfurt STYLE AWARD_Parasite Technology at W Paris Opera

The winning outfit “Parasite Technology”on display in the Foyer of the Boutique W Design Hotel Opera