Fact Sheet 2020 › Frankfurt Style Award EN

©EVI SOFIANOU /FRANKFURTSTYLEAWARD 2019/20

Table of Contents

Patronage

City of Frankfurt am Main, represented by Head Mayor Peter Feldmann

Patron

Olivier Lapidus

Haute Couture Designer
Pioneer of Fashion-Tec

Honorary President of the Jury 2020

Nelly Rodi

Vice President for the segments creation, fashion & design of the CCI Ile-de-France Region, Paris
President of La Fabrique School
Member of the Board of IFM (French Fashion Institute)
Founder of NELLYRODI agency

Guest Country

Ukraine (the country with the most applicants in 2020)

Sponsors of the Top Prizes

amui spaces – a digital fashion tech platform
Staiy
MyFashionary

Jury 2020

Mahi Degenring (GER)	Dr. Haze Ng (CHN)
Dominique Deroche (FRA)	Sevgi Schäfer (GER)
Detlef Wildermuth (GER)	Inbar Carmel (ISR)
Christiane Fehrenbach (GER)	Elmar Schüller (GER)
Lexy Moyo-Eyes (NGA)	Carlos Streil (GER)
René Lang (GER)	Roland Thiessen (GER)
Anastasia Liebe (GER)	Barbara Weigand (GER)
Nelly Rodi (FRA)

Calendar of Events (status: 06/2020)

December 2019: Call for Entry
November & December 2029: Launch Activities
February 28, 2020 (extended to March 13, 2020): Deadline for applications
March 20, 2020: First evaluation turn of the jury
Beginning of April 2020: Nomination of finalists TOP 60
April 2020: BENEFIT of CHANGE – Wild Card Voting TOP 3
May 2020: The 63 finalists produce their designs and create the corresponding video clips. The video clips are sent instead of the finished designs.
June 3, 2020: The jury receives the evaluation sheets for the assessment of the TOP 63 Collection as well as the links to the video clips.
June 11, 2020: Deadline for the jury evaluation. The TOP 10 winners have been determined and are asked to send their designs to Frankfurt.
June 22, 2020: The winning designs arrive in Frankfurt

June 27, 2020: Digital Hybrid Finale Show of FRANKfurtstyleaward 2020 BENEFITS of CHANGE
- Location: Airport Club Frankfurt
- Date: June 27, 2020, 14.00 hrs. to 16.00 hrs.
  - Final Jury evaluation of TOP 10 winners
  - Presentation of the prizes per category as well as „Outstanding Talent 2020“ by our sponsors amui.space, Staiy and MyFashionary
  - Video clip show oft he TOP 10 designs as well as live defilee oft he TOP 10 outfits.

Road Shows (preliminary)

Due to the current situation caused by the coronavirus pandemic, subsequent dates may change. We update promptly.

February 10-13, 2020: Texworld, Apparel Sourcing, Avantex Leather World
September 14-17, 2020: Texworld, Apparel Sourcing, Avantex Leather World (Paris)
Date open: Africa Fashion Receptions Addis Abeba and Paris
October 2020: Vancouver Fashion Week
October 2020: Frankfurter Buchmesse – The Arts+
October 14-16, 2020: New Fashion Zone Award, Kyiv, Ukraine

Awards

amui main prizes „From Prototype to Production to Market“ (Value: 22,500 EURO)
- 1^st prize per category: Create your Revolution, Explore Cradle to Cradle, Dream your Dreams (Mixture of Students, Master Class, Newcomer) worth 7,500 EURO each. This main prize includes coaching, technical support and sample collection.
Staiy main prizes „Innovative Designer Premium Entry“ (Value: 15,000 EURO)
- 2^nd prize per category per category: Create your Revolution, Explore Cradle to Cradle, Dream your Dreams (Mix of Students, Master Class, Newcomer) worth 5,000 euros each. This prize includes contact for the winners with Staiy’s leading sustainable fashion marketplace in order to start with their label online. The three winners will also be promoted through Staiy channels (website, newsletter, social media).
MyFashionary Preise „Showroom Online Package“ (Value: 8,700 EURO)
- 3rd prize per category: Create your Revolution, Explore Cradle to Cradle, Dream your Dreams (Mix of Students, Master Class, Newcomer) worth 2,900 euros each. This prize includes a showroom online package and is a modern and contemporary way to present collections in a digital world. It includes the staging of up to 8 key looks of the collection as part of a fashion show, individual videos for each look, images The Looks in Runway Style including styling (Shima Khazei), make-up (Lisa Ciccopiedi), film and photography (Bea v. Winterfeldt)
Outstanding Talent Award 2020
- The Outstanding Talent will be selected by the President of the Jury and will be invited to present the FRANKfurtstyleaward collection during the Vancouver Fashion Week.
5 x FRANK® – The Trophy
- 1st Price: Winner per category Create your Revolution, Explore Cradle to Cradle, Dream your Dreams (Mixture of Students, Master Class, Newcomer)
- 1 x FRANK® for Future 2020 (FRANK® – The Trophy plus invitation to Vancouver Fashionweek
- 1 x FRANK® Lifetime Achievement Award
“Once-in-a-Lifetime” Fashion Trips (Berlin, Paris, Frankfurt)
VDMD Membership (1 year) for the ten FRANKfurtstyleaward 2020 winners

Statistics “Call for Entry 2020” – BENEFITS of CHANGE

160 applicants from 17 countries of 3 continents)
35 fashion schools (school groups – Students, Alumni, Newcomer)
Application levels:
- 94 Students
- 2 Master Class
- 18 Alumni
- 46 Newcomer
Three categories:
- Cradle to Cradle: 30
- Create your Revolution: 63
- Dream your Dreams: 67
Continents
- Asia
- Europe
- Africa
Nationalities:
- Germany (25), Israel (39), Malaysia (1), Ireland (6), South Africa (19), Finland (1), Nigeria (1), Singapore (17), Egypt (5), Japan (1), Albania (4), Hungary (1), Ukraine (36), Moldavia (1), United Kingdom (1), Indonesia (1), Italy (1)
Schools:
- Academy Style & Design by André Tan (1), Design Academy of Fashion (11), Dublin Institute of Design (6), Elizabeth Galloway Academy of Fashion Design (2), FAHMODA (4), Hochschule Pforzheim (1), Kyiv National University of Technologies & Desgin (1), Modeinstitut Gabriel (2), Modefachschule Sigmaringen (12), October University for Modern Sciences and Arts (5), Sew Africa Training Center (1), Raffles (Coventry University) (1), Raffles Indonesia (1), Raffles Malaysia (1), Raffles Singapore (14), Shenkar College of Engineering & Design (37), South-Eastern Finland University of Applied Science (1), Temasek Polytechnic (2), Tokyo Institute of Technology (1), UBT College (4), VDMD (1)
- No school specified (5)

To download the fact sheet 2019 for the FRANKfurtstyleaward, please click here.