A fashion trip to the fashion-nation Italy. Arlett Jaede won the special prize in the category UTOPIA for the Frankfurt STYLE AWARD 2013: a trip to the beautiful city of Florence and one of the world’s largest HAKA fairs, Pitti Uomo, all made possible by Koenig Leatherwear. Arlett Jaede reported to us about her trip.
“Winning first place in the category Utopia for the Frankfurt STYLE AWARD 2013 was not only one of the most exciting and beautiful evenings of my life, but also gave me an unbelievable opportunity. Thanks to the well-known company König Leatherwear, I won a sponsored trip to Florence. I flew from Berlin over the Alps to Florence, where an awesome hotel-room in the Hilton Hotel Florence awaited me.
After a short pit-stop at the hotel, I went directly to the one of the world’s largest HAKA fairs, Pitti Uomo. The variety and the size of the fair excited me. The extravagance and the hustle-and-bustle of the stands were unlike that of any of the Berlin fairs, such as Premium and Gallery. What caught my eye was the number of the well-dressed people all in one place! Aside from the people and the wonderful clothing stands, there were also many different accessories, shoes and purses displayed.
The next day, I visited the fair for a second time, which was unfortunately still not enough to see everything! After the fair, I had a few hours left to visit Florence’s beautiful inner-city before getting on the plane back to Berlin.
Once again, I would like to thank everyone, who made this trip possible. I would especially like to thank König Leatherwear and the Frankfurt STYLE AWARD team! I am can’t wait for this year’s finale!”
-Arlett Jaede