Follow the creative process from sketches to the runway – During the next months the design sketches of the TOP60 can be admired in the Digital Showroom. On Frankfurt Airport’s online shopping website the new Digital Showroom shows the TOP60 finalists of the FRANKfurtstyleaward 2016. All designs will finally be presented live at the Award Gala in the Alte Oper Frankfurt on September 23rd, 2016.
The successful partnership between Fraport AG and FRANKfurtstyleaward now reaches a new, digital dimension. According to Fraport AG there are more than 100.000 visits per day. These are the best 60 designs out of 270 applications from young talents around the world. Visitors of the Digital Showroom can lean back and track the award or even act as judges, nominating their favorite design for the public choice award. Digital Showroom visitor can glance into tomorrow’s fashion world, closely experiencing the development of the creative design process from the initial idea sketched on paper up to the fitting session in the upcoming months.
“We are delighted to partner with the FRANKfurtstyleaward once again in 2016. Fraport AG is supporting the international Young Talent Contest for Fashion & Design in its fourth year already. Being the “Gateway to the World“, melting pot for different cultures and unique people, Frankfurt Airport is more than happy to support an event where there is no limit for fashion and design.“ Anke Giesen, Member of the Board | Fraport AG
It is not only the creativity of this year’s applicants which is unlimited but also the internationality of the finalists:
“It is great to see how many talents from all over the world competed in the award to share their creative ideas with us. Take a look at the high-contrast sketches of the young talents in our Digital Showroom and enter the “World of Contradictions””, said Giesen.
“Creativity needs challenges, chances and a stage”, states Hannemie Stitz-Krämer, Founder of the FRANKfurtstyleaward. “Fraport AG has promoted the internationalization of the award, which started on a regional base in 2008. As a multiple host of the award, the company now grants the most talented young fashion designers worldwide a new dimension with its Digital Showroom.“ Hannemie Stitz-Krämer, Founder of the FRANKfurtstyleaward
The Digital Showroom offers fashion-enthusiasts insight into the FRANKfurtstyleaward. “Frankfurt Airport is a retail location with a strong focus on high class fashion. Our international direction towards E-Commerce and digital customer loyalty has proven that digitalization and fashion is a perfect match. The Digital Showroom for the FRANKfurtstyleaward shows this impressively with many striking details and contradictions“, explains Kai Schmidhuber, Senior Vice President and Head of Multichannel | Fraport AG
If you want to visit the Digital Showroom, please click here.
Merken