FrankfurtRheinMain – Die Wirtschaftsinitiative
Newsletter 06/2020, sent on June 30, 2020
Newsletter 06/2020, sent on June 30, 2020
The Chinese most popular media Tencent News reported Shirley Schaefer as the Ambassador of Frankfurt Style Award.
The TOP10 winning designs under the motto „BENEFITS of CHANGE“ were presented as video clips as well as part of a Fashion Show.
Due to the worldwide Corona Pandemic, the Award Ceremony and the Finale Show of the FRANKfurtstyleaward 2020with the motto BENEFITS of CHANGE was broadcasted as a live stream from the Airport Club Frankfurt on June 27, 2020. From the TOP60 finalists from 17 countries, who for the first time presented their entries in self-created video clips, the expert jury selected the TOP10 winners of the International Talent Contest for Fashion & Design in the final evaluation on June 27, 2020.
“Ars over Java”, David Cohen, Israel, Student, Shenkar College of Engineering and Design, Tel Aviv
The booklet with all TOP10 winners, descriptions of designs as well as links to video clips can be downloaded.
“We are very proud that we were able to host the 12th edition of the FRANKfurtstyleaward at all and celebrate it with this fantastic live stream Finale Show,” says Hannemie Stitz-Krämer, founder and organizer of the global career platform for fashion & design newcomers. “And it was worth it to digitize the format of this internationally renowned fashion award. The TOP60 finalists submitted great videos with their very creative ideas, some of which were very emotional and touching, presenting the young talents as well as young professionals and their fashion creations”.
The ongoing digitalization and transformation processes in the textile industry are also reflected in the innovative main prizes with a total value of almost 50,000 Euro, which, in addition to the “Outstanding Talent” and the three first-place winners’ awards with the “FRANK® TROPHY“, also beckon the winners this year.
Thus, amui.space provides the 1st prize with “From Prototype to Production to Market“. The first place winners in the categories “Dream your Dreams”, “Create your Revolution” and “Explore Cradle to Cradle” will receive the appropriate coaching, technical support and a sample collection worth 7,500 Euro each.
The runners-up in each category will receive an “Innovative Designer Premium Entry” worth 5,000 Euro each from STAIY. This package includes contact with Staiy’s leading sustainable fashion marketplace in order to start with the label online. The winners will also be promoted through Staiy channels.
The main prizes are rounded off with the 3rd prize in each category. This is a “Showroom Online Package” from MyFashionary worth 2,900 Euro each. The Showroom Online Package is a modern and contemporary way to present collections in a digital world. The price includes the staging of up to eight key looks as part of a fashion show.
The Outstanding Talent will be invited by Vancouver Fashion Week to present his collection in spring 2021 or autumn 2021.
In addition, the Häuser der Mode (Houses of Fashion) in Frankfurt will provide the TOP10 winners with a showroom on one day each in September so that the young up-and-coming designers can take their individual photos. Furthermore, the TOP10 winners receive an annual membership at VDMD – Network of German Fashion and Textile Designers.
But not only the winners benefit this year from the sponsors of the FRANKfurtstyleaward. All TOP60 finalists can apply for an online presence at STAIY at half entry price. In addition, the TOP60 receive special conditions from the three main sponsors.
Additionally to the prize for the Outstanding Talent, the founder and producer of Vancouver Fashion Week, Jamal Abdouraham, surprised the TOP10 Award winners with a 50 percent discount for presentation at the shows of the Global Fashion Collective in New York and Paris.
In the unusual setting of the live stream event, Nelly Rodi, who is the honorary chairperson of this year’s jury, was awarded the FRANK®-TROPHY”. The well-known French “fashion marketing queen” received this award for her life’s work and her achievements in the international fashion market. The trophy was presented to her by Michael Scherpe, who was President of Messe Frankfurt France in Paris from 2002 to early 2020.
In a video message, Olaf Schmidt, Vice President Textiles & Textile Technologies of Messe Frankfurt, congratulated all 160 participants in the competition, the TOP60 and, above all, the TOP10 winners, also on behalf of his colleagues of Messe Frankfurt. Schmidt, who is also responsible for the newly won Frankfurt Fashion Week, would be delighted to see the young up-and-coming talents again one day on the major catwalks of the fashion world and perhaps even in Frankfurt at Frankfurt Fashion Week 2021.
The patron of the FRANKfurtstyleaward 2020, Olivier Lapidus, who has supported the nomination of the finalists and winners of the competition from the very beginning, welcomed the participants and guests in the live stream and interpreted this year’s motto “BENEFITS of CHANGE”: “The new generation will not only change fashion but also the fashion system. Ecology, the evolution of the web, the meaning given to things will be newly given in the universe of creation. It could be that being may be more important than appearing!”
“The journey is the destination,” answered Hannemie Stitz-Krämer, founder of the FRANKfurtstyleaward, who has been committed to the City of Frankfurt and its reputation as a fashion location for years, when asked what the move of the Berlin Fashion Week to Frankfurt meant for her. “The FRANKfurtstyleaward has grown organically with its honorary sponsors and partners. It has gained a lot of attention and recognition in the international fashion world and has established valuable partnerships in Europe, Canada, Africa and China. The mission is still to support talented and young professionals in fashion creation.” The FRANKfurtstyleaward has mastered Covid-19 with 160 participants and his loyal supporters and is looking forward to the future.
The press release can be downloaded.
It’s time. Everything is set up for the virtual Finale Show of the FRANKfurtstyleaward 2020 on June 27, 2020. You can register right now to be part of the Award Ceremony as well as the live Fashion Show. Read More
The TOP60 Finalists present themselves with video clips on the motto “BENEFITS of CHANGE” in the future Fashion Capital Frankfurt. Read More
From April 20 to 30, 2020, the Wild Card Voting took place on the Facebook page of the FRANKfurtstyleaward. Now the three winners have been determined. Read More
For many weeks now, the Corona pandemic has kept us on tenterhooks and forcing us to make unexpected changes in our societies, economies, cultures and lifestyles. This also applies to the FRANKfurtstyleaward 2020 BENEFITS of CHANGE. Read More
Eight billion people on our planet are in the same boat and are facing the Covid-19 crisis. The Corona pandemic is dominating the world and nobody can escape it. But the FRANKfurtstyleaward 2020 will take place! Read More
Despite the dramatic and worldwide spread of the corona virus, 160 young designers have applied for the FRANKfurtstyleaward 2020 and were inspired by the motto BENEFITS of CHANGE. We are not only happy about this, but also very grateful!