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FRANKfurtstyleaward 2019: 130 young fashion designers inspired by the “HEIMAT 4.0”

Hessen-Agentur is official sponsor and donates the “Talent Award for Design & Fashion of the State of Hessen” / New jury members and attractive scholarship program sponsored by HFFA Milano

Kronberg, 15 March 2019 – The feeling for HEIMAT 4.0 has been redefined by and for Generation Z with boundless creativity. Almost 130 sketches and concepts create an impressive reflection of the search for homeland in a globalized world.

For the 1st evaluation round of the jury, about 130 entries with creative ideas of talented fashion designers have been received. For the first time not only students, but also master students and newcomers in fashion & design are hoping for a trip to Frankfurt and the red carpets in Berlin, Paris, Cape Town, and Vancouver. Prizes such as the FRANK® Trophy, the Hessian “Talent Award for Design & Fashion” with cash prizes or a scholarship in Milan are tempting.

The decision to take the FRANKfurtstyleaward 2019 into the second decade of the international contest with the motto “HEIMAT 4.0” has been rewarded with even more creativity and commitment, artistic designs and original concepts. These are primarily inspired by heritage and tradition and e.g. influenced from Tibetan nomads, Currach wooden boats from Ireland or the Ethiopian queen Mesobework. This year, the fourteen-strong jury has rejuvenated itself and brought successful designers such as Anastasia Liebe from Hessen, Waridi Schrobsdorff from Berlin and Rama Diaw from Senegal – both known for their expressive African fashion designs – to the commission.

Highlights of applications 2019

Most applications came from the “Students” level. The categories “Urban” and “Earth” are the favorite topics. In terms of nationalities, entries from African countries represent the second largest group. These include countries such as Senegal, Ethiopia, Kenya, Nigeria, Sudan, South Africa, Swaziland and Zimbabwe. Most applications come from Germany with renowned schools such as Fahmoda Hannover or the Stuttgarter Modeschule Kehrer. Worldwide, 37 schools have supported their students in their applications –  including entries from Mongolia, Taiwan or the Caribbean island state of St. Vincent and the Grenadines.

Talent Award for Design & Fashion of the State of Hesse

The official sponsor of the FRANKfurtstyleaward is HA Hessen-Agentur GmbH. The agency supports the first “Talent Award for Fashion & Design of the State of Hessen” with prize money of 10,000 Euros. The prize money is divided into the three lifestyles “Urban” “Earth” and “Adventure” in the mix of the levels Students, Master Class and Newcomer, each with the first three winners: 1st place – 1,500 Euro, 2nd place -1,000 Euro and 3rd – place 500 Euro.

HFFA Milano offers Master Class Scholarships

The Haute Future Fashion Academy Milano (HFFA), an innovative training center in the fields of high-end luxury fashion, haute couture and design concept, is once again offering highly coveted scholarships. With the master course “Art Direction for Fashion Design and Haute Couture”, a 100% scholarship (estimated value around €45,000) goes to first place; a 75% scholarship (estimated value around €33,750) goes to second place; and a 50% scholarship (estimated value around €22,500) goes to third place.

FRANKfurtstyleaward – International Talent Contest for Fashion & Design:

The FRANKfurtstyleaward (www.frankfurtstylaward.com) is one of the most important international competitions for young talent in Fashion & Design and stands for a sustainable talent and career platform that promotes innovative ideas, creativity and outstanding creative achievement. In the FrankfurtRhineMain metropolitan region, the international competition for young talents has become a beacon project that has put fashion back on the agenda. With the FRANKfurtstyleaward, FrankfurtRhineMain and Hesse, under the patronage of the city of Frankfurt am Main and its long-standing partner Messe Frankfurt, will become the centre for the best fashion & design schools from all over the world when the TOP60 fashion designers of tomorrow present their designs to an international audience. Record breaking numbers of participants, a growing pool of international participants and the expansion of the FRANKfurtstyleaward network of international fashion design schools are the result of the successful establishment of the competition.

For the first time, participation is divided into three levels: STUDENTS, MASTER CLASS and NEWCOMER. What in the past ten years has only been reserved for fashion students and students is now being extended by three levels by popular request: master students and newcomers with their own label, as well as alumni and finalists of past FRANKfurtstyleawards – without any age restrictions. The shows of each of the 20 TOP designs in the final will be staged at Tendence on 29 June 2019 on the marketplaces: “Urban”, “Adventure” and “Earth”, before it turns into a festive AWARD ceremony with the finalists of the competition and guests from fashion, design, industry, culture and society. Tendence is the trade fair for consumer goods from the home, furnishing, decorating, gift articles, jewellery, fashion supplies, everything to enjoy, kitchen and home textiles together.

Please download press release here.

Further information:

FRANKfurtstyleaward

c/o PUBLIC RELATIONS PARTNERS GmbH

Hannemie Stitz-Krämer

Bleichstraße 5, 61576 Kronberg

Tel.: +49 (0)6173 92 67 -70

Mobil: +49 171 475 1912

E-Mail: stitz@prpkronberg.com; frank@frankfurtstyleaward.com

 

FRANKfurtstyleaward 2019 – Deadline extended until March 7, 2019

“Hessen Young Talent Award for Fashion & Design”/ Scholarships by HFFA Milano

 Kronberg, 28th February 2019 – Due to the growing demand from fashion schools in Germany and abroad, the registration period has been extended by one week until 7 March 2019 at 12.00 CET.

Official sponsor of the FRANKfurtstyleaward this year is HA Hessen Agentur GmbH and is supporting the first “Hessen Talent Award for Fashion & Design” with prize money of 10,000 Euros. The prize money goes to the three levels Students, Master Class and Newcomer, each with the first three winners: 1st place 1,500 Euro, 2nd place 1,000 Euro and 3rd place 500 Euro.

HFFA Milano sponsors master course scholarships at the highest level

The Haute Future Fashion Academy Milano (HFFA), innovative training centre in the fields of high-end luxury fashion, haute couture and design concept, is once again offering highly coveted master courses in “Art Direction for Fashion Design and Haute Couture”. Thus the 1st place will be awarded a 100% scholarship (estimated value about 45.000€); 2ndplace will be awarded a 75% scholarship (estimated value about 33.750€) and the 3rdplace will be awarded a 50% scholarship (equivalent estimated around 22,500€). 

FRANKfurtstyleaward Jury welcomes two African designers

The influences of African fashion have inspired the Western fashion world for a long time and their bright colours and bold prints simply spread a good mood. It is therefore a fortunate coincidence that this year two internationally acknowledged African TOP-designers are taking part as jury members. One of them is the Kenyan Waridi Schrobsdorff, who lives in Berlin. She founded her own company for African fashion in 2013 and has set herself the goal of redesigning African fashion and creating projects that connect the two worlds of Germany and Africa through the language of fashion.

Rama Diaw, Fashion designer from Saint Louis (Senegal) designs modern African fashion and accessories using local techniques and materials such as batik and indigo fabrics, which are mainly produced in Mauritania and Mali. With her association “Aissaitou” she supports disadvantaged tailors, seamstresses and dyers in her home country.

FRANKfurtstyleaward – International competition for young designers in Fashion & Design:

The FRANKfurtstyleaward (www.frankfurtstyleaward.com) is one of the most important international competitions for young talent in Fashion & Design and stands for a sustainable talent and career platform that promotes innovative ideas, creativity and outstanding creative achievement. In the FrankfurtRhineMain metropolitan region, the international competition for young talent has become a beacon project that has put fashion back on the agenda. With the FRANKfurtstyleaward, FrankfurtRhineMain and Hessen, under the patronage of the City of Frankfurt and its long-standing partner Messe Frankfurt, Fraport AG and the Wirtschaftsinitiative FrankfurtRheinMain e.V., it will become the centre for the best fashion & design schools from all over the world. Record breaking numbers of participants, a growing pool of international participants and the expansion of the FRANKfurtstyleaward network of international fashion design schools are the result of the successful establishment of the competition.

For the first time the participation is open for three levels: STUDENTS, MASTER CLASS and NEWCOMER. What in the past ten years has only been reserved for fashion students and students is now being extended by three levels also to alumni and finalists of past FRANKfurtstyleawards – without any age restrictions. The three shows with the 20 TOP designs “Urban”, “Adventure” and “Earth” will be stagedat Tendence on 29 June 2019. It will be followed by a festive AWARD ceremony with the finalists of the competition and official sponsors, representatives, supporters and friends as well as exhibitors and guests from fashion, design, industry, culture and society. Tendence is the trade fair for consumer goods from the home, furnishing, decorating, gift articles, jewellery, fashion supplies, everything to enjoy, kitchen and home textiles combined.

To download press release, please click here

 

FRANKfurtstyleaward 2019 – Open for Students, Master Class and Newcomer

Age limit of 35 years is rescinded / application deadline ends February 28, 2019

Kronberg/Frankfurt, February 5, 2019 – The 11th call for entry for the FRANKfurtstyleaward is already in full swing and has attracted active participation by alumni, students and nearly 1000 schools from all over the world. The registration deadline runs until the end of February 2019. The finale on June 29, 2019 with fashion shows and awards ceremony will – for the first time – take place at Tendence, the trade fair for consumer goods for your home — furnishing, decorating, gifts, jewelry, fashion supplies, kitchen and home textiles — in Frankfurt am Main.

For the first time, participation is split into three categories: STUDENTS, MASTER CLASS and NEWCOMER. What in the past ten years has only been reserved for fashion and university students is now being extended to three categories due to popular demand: master students and newcomers with their own label, as well as alumni and finalists of past FRANKfurtstyleawards – without any age restrictions. The shows of the 20 TOP designs in the finals at Tendence will be staged on June 29, 2019 in the marketplaces: “Urban”, “Adventure” and “Earth” before a festive AWARD ceremony with the finalists of the competition and guests from fashion, design, industry, culture and society.

International Brand Ambassador for the FRANKfurtstyleaward 2019

Official ambassador is Cindy Gomez, international music star from Canada. Her performance at the opening ceremony of the Winter Olympics in Calgary and the music video “Legendary” are world famous. As a music star, actress, model and designer she is enthusiastic about the vision of the FRANKfurtstyleaward and dedicates her performance in Frankfurt to the young talents.

FRANKfurtstyleaward – International competition for young designers in Fashion and Design

The FRANKfurtstyleaward is one of the most important international competitions for young talent in Fashion & Design and stands for a sustainable talent and career platform that promotes innovative ideas, creativity and outstanding creative achievement. In the FrankfurtRhineMain metropolitan region, the international competition for young talents has become a beacon project that has put fashion back on the agenda. With the FRANKfurtstyleaward, FrankfurtRhineMain and Hesse, under the patronage of the city of Frankfurt am Main and its long-standing partner Messe Frankfurt, will become the centre for the best fashion & design schools from all over the world when the TOP60 fashion designers of tomorrow present their designs to an international audience. Record breaking numbers of participants, a growing pool of international participants and the expansion of the FRANKfurtstyleaward network of international fashion design schools are the result of the successful establishment of the competition.

To download the press release, please click here.

Further information & image requests:

Hannemie Stitz-Krämer

Tel.: +49 (0)6173 92 67 – 70

Mobil: +49 171 475 1912

E-Mail: stitz@prpkronberg.com; frank@frankfurtstyleaward.com

 

 

+++ Fashion and Design Schools: Apply now +++

You are a fashion and/or design school? Then, don’t forget that we have a special offer if you want to enter five (5) or more applications from your students, master class studentes and/or alumni.

  • 05-10 applications = 15% reduction of the application fee
  • 10-20 applications = 30% reduction of the application fee
  • 21-30 applications = 50% reduction of the application fee

Please keep the time in your mind. Deadline for all applications is February 28, 2019

Please apply now:

And don’t forget to contact us under hannemie@frankfurtstyleaward.com for payment details.

FRANKfurtstylaward 2019 – Heimat 4.0 is the motto

The 11thCall is addressed to around 1,000 fashion schools, their students, master classes and alumni all over the world.

Frankfurt/Kronberg, 03. December 2018 – The FRANKfurtstyleaward goes into its next round in 2019 with the guiding theme HEIMAT 4.0*. It is devoted to the homeland of the multicultural platform of the international talent contest and its main sponsors, longstanding partners and friends from the metropolitan region Frankfurt/RheinMain.

Save the Date: Final/Fashion Shows and Award Ceremony at Tendence Messe Frankfurt, June 29 2019

“With the 2019 FRANKfurtstyleaward we are focusing on an omnipresent topic which affects all of us: HEIMAT (home, homeland) – it’s time for a Heimat 4.0 and it is now open as a fashion(able) market place,” says Hannemie Stitz-Krämer, founder of the AWARDS for Fashion and Design by now renowned throughout the world. “It will take the best 60 young designers with their creative and cultural statements to Frankfurt to conquer with the TOP60 COLLECTION “HEIMAT 4.0” the international world of fashion”.

Thanksgiving Reception on November 20, Foto: SZimbado

The 11th Call of the FRANKfurtstyleaward, which will run from 1 December 2018, will redefine the topic of “Heimat” and invites young, upcoming fashion designers to provide this term with a new set of clothes – literally speaking. On 29 June 2019, the final will take place with fashion shows and an award ceremony at the Tendence, the international consumer goods fair of Messe Frankfurt.Frankfurt is the home of the FRANKfurtstyleaward. The joint patronage of the City of Frankfurt together with Fraport AG and Messe Frankfurt has turned this contest into a highly acclaimed international talent contest for fashion and design. After a creative pause, the 2019 contest has been reinvented and taken to the next level.

New Jury Members

Next year there will be five new members of the jury. These include the haute couture designer and Berlin fashion award winner Mahi Degenring as well as Christine Fehrenbach, keynote speaker on fashion, innovation and sustainability and brand concept expert; Detlev Wildermuth, Director of the European School of Design and Elmar Schüller,innovation, design and business expert (“red dot design award”). Anastasia Liebe, a young upcoming designer from Wiesbaden has already been part of the success story of the FRANKfurtstyleaward as 2015 winner and is now in the line-up of the jury members.

New Group of Applicants

For the first time participation is subdivided into three levels: STUDENTS, MASTER CLASS and NEWCOMERS. What was reserved during the past 10 years merely to fashion students, will be extended by general request by the levels Master Students and Newcomers with an own label, ie including alumni and finalists of past FRANKfurtstyleawards (age limit: 35 years). The shows of the 20 TOP-Designs from the three categories in the final at Tendence will be staged on 29 June 2019 on the market places: “Urban”, “Adventure” and “Earth”. They will be followed by an AWARD ceremony with the finalists of the contest and guests from the worlds of fashion, design, industry, culture and society.

New: Guest Countries from Africa

Fashion from the African continent is at present more than a rising star – we are looking forward to impulses and inspiration from our guest countries and outstanding fashion designers who preserve their cultural heritage and make it sustainable and viable for the future.

International Brand Ambassador for the 2019 FRANKfurtstyleaward

The official ambassador is the international music star Cindy Gomez from Canada. Her appearance at the opening ceremony of the Winter Olympics in Calgary and the music video “Legendary” are world-famous. As a music star, actress, model and designer, she is thrilled by the vision of the FRANKfurtstyleaward and devotes her appearance at the award gala as ambassador to the young talents:

“Hello Frankfurt, it’s an honour and a pleasure for me to become the ambassador of the FRANKfurtstyleaward and it’s wonderful to know that this unique International Talent Contest “made in Frankfurt” is supporting young talents. I love the 2019 FRANKfurtstyleaward’s theme: “HEIMAT 4.0”. Our roots, origin and culture creates part of our identity and shapes how we perceive the world and no matter where we are or what we do, a little piece of home always remains with us”.

International Roadshow

With the TOP60 COLLECTION “HEIMAT 4.0” the FRANKfurtstylaward Roadshow will go on a world tour from July 2019 onwards. Planned stations are Berlin (NEONYT), Paris, (Texworld, Apparel Sourcing, Avantex, Leather World) and Fashion Weeks in the fashion metropolises. The final highlights will be the show at THE ARTS+ Culture Festival at the 2019 Frankfurt Book Fair and a FRANKfurtstyleaward City Event in Frankfurt am Main in November.

*Key visual of the motto HEIMAT 4.0 by the German painter Brigitte Koch, trilogy “Journey through the Times”