What is the FRANKfurtstyleaward?
The FRANKfurtstyleaward is an established international Talent Contest for Fashion & Design that invites upcoming designers from all over the world to put their creativity to the test in front of an international audience. Its avant-garde themes want to strengthen the responsibility felt be young fashion designers and spark a critical examination of societal and cultural norms. Under the patronage and with an alliance of strong partners, the contest offers young fashion design talents the possibility to display their abilities to a interdisciplinary jury of experts.
Who organizes the FRANKfurtstyleaward?
From 2008 to 2016, the PR agency PUBLIC RELATIONS PARTNERS Gesellschaft für Kommunikation mbH located in Kronberg im Taunus near Frankfurt am Main was administrator and initiator of the FRANKfurtstyleaward. Together with partners, the agency invested yearly in the growth of the contest with the goal to institutionalize the contest as a worldly, international and sustainable career platform for the next generation of fashion designers. The idea to promote talent in fashion & design was founded in 2007 together with the Handwerkskammer Frankfurt Rhein Main and the Frankfurter Schule für Bekleidung und Mode. From 2008 until today, Hannemie Stitz-Krämer, founder and majority shareholder of PRP Kronberg, is responsible for the contest. Since 2016, she is owner of HSK Premium Consulting & PR.
What does the FRANKFURT STYLE AWARD offer students of fashion design?
The FRANKfurtstyleaward is an established International Contest for upcoming designers that offers students and trainees an international career and presentation platform, even beyond the Finale. The participants have the chance to be evaluated by a professional jury and compare their talents on an international level.
What role does the partner country play?
Each year, a different guest country provides a special focus for the FRANKfurtstyleaward. Representatives of the fashion schools and talent contest in that country should help spark new concepts, ideas and values for fashion specific to that country. After the successful premiere of the partner country in 2014, we were happy to continue the tradition and invited Italy as the second partner country to the FRANKfurtstyleaward in 2015. Together with our partner the Italian Chamber of Commerce – Camera di Commercio Italiana per la Germania, we planned an exciting and multifaceted fashion, art, culture and culinary program that exemplified the “made in Italy” trademark. In 2016, China was the partner and offered interesting challenges for the finalists, e.g. to present their design at the Intertextile Shanghai. This was followed by the USA in 2017, the 10th anniversary of the contest, and Africa in 2019.
Who makes up the Jury for the FRANKfurtstyleaward?
An experienced, interdisciplinary jury of experts will evaluate and select the finalists. International jury members will contribute their knowledge and decades of experience in the fashion industry to the International Talent Contest in Fashion & Design. Every year, a special guest-of-honour from the invited guest country joins the jury panel to make the final decision. Last year’s guest-of-honour Dominque Deroche acted as right-hand to the inspirational Yves Saint Laurent for more than 40 years.
Who can participate in the FRANKfurtstyleaward?
The FRANKfurtstyleaward is intended exclusively for international upcoming designers currently enrolled at an educational institution. Anyone attending an educational institution within the area fashion and/or design may apply.
The FRANKfurtstyleaward 2020 is open for four levels:
- STUDENTS: Students who are enrolled at international fashion & design schools
- MASTER CLASS: Master students
- NEWCOMER: Newcomer
- ALUMNI: Applicants, participants, finalists and winners of the FRANKfurtstyleaward from 2008 until 2019
What restrictions apply?
Creations that have already been submitted to other non-school or college competitions are not permitted.
How do I apply?
Please fill out the online application form and upload the required documents. The deadline, important dates and application guidelines can be found in the Call for Entry documents to download or print. The application is subject to a fee.
What is required for a completed application?
The required documents for an completed application are a filled out application form with a cover letter and concept idea(s), sketch(es), proof of enrollment and a portrait photo. Please make sure to name all documents using the pattern LAST NAME_FIRST NAME_LEVEL_LIFESTYLE CATEGORY. All documents are to be submitted in english.
To how many categories am I allowed to apply?
Each applicant is allowed to apply in a maximum of two categories with a maximum of one design in each. For each category you are to submit one sketch of a single outfit and not an entire collection. The application fee is valid for one category.
Is it required that I submit proof of enrollment in an educational institution?
Proof of legitimation is required for the level of application.
Am I allowed to complete my application in another language besides English?
The FRANKfurtstyleaward is an international Talent Contest that extends internationally. To secure a fair and equal playing field for all our applicants, it is necessary that all applications be submitted in English. Please note that language abilities will not be considered in the Jury evaluation Jury evaluation.
May I send in my application with the postal service?
Please use the online form provided on our website for your application. All documents should be uploaded as JPG files.
Can applications be submitted to the FRANKfurtstyleaward as part of the class curriculum?
We are happy to see the FRANKfurtstyleaward become a part of any class’s curriculum. Designs created for a class project may be submitted for the contest. There is no maximum participant number per educational institution.
Is participation as a group possible?
You may participate as a group in the FRANKfurtstyleaward. All group members must be currently enrolled at an educational institution and fill out the online application form independently. Please make sure to provide the names of all group members in the “notes” section. If the group contains more than 2 people, then we ask for the group to name one direct contact person who we can contact during the course of the contest and coordinate with the other persons in his/her group. Should a group qualify for the Finale, please be aware that we cannot invite more than two group members to attend. All prizes will be divided within the group.
Are there special offers for fashion & design schools regarding the application fee?
For schools which want to apply with students, master class students and/or Alumni, we offer a special promotion rate. Regardless of the number of applicants, the registration costs 89 Euro (incl. German VAT) per applicant. Please send your request for entry with the list of applicants to the following e-mail email@example.com. We will then contact you to inform you about the next steps.
How will the applications be evaluated?
The submitted application will be evaluated by a jury of experts in a two part evaluation process. In the first round of voting the jurors will assess the concept and design sketch. Points will be awarded for originality of ideas, color concept, material selection and creative interpretation. In the final round, the focus will primarily be on the realization of your concept. The most important factors are technical ability, quality of craftsmanship, wear-ability and the overall impression. The decision of the jury is final and may not be legally challenged. The organizers of the contest reserve the right to exclude any unacceptable outfits from jury evaluation.
When will I know, whether or not I have made it into the final round?
The 60 applicants nominated for the finale will be made known after the deadline and jury evaluations. This is usually 4-6 weeks after the Call for Entry deadline.