Program 2019

The FRANKfurtstyleaward 2019 includes four different sections with specific priorities:

Phase I (November/December 2018) – Call for Entry HEIMAT 4.0

Planning

  • Idea, concept, motto 2019
  • PR activity plan: social media campaign / public relations
  • Management of participants
  • International roadshow 2019

Call for Entry 2019

  • November 2018: Call for Entry to 600 finalists of the FRANKfurtstyleaward as well as to more than 1,000 fashion schools worldwide and its students, master classes and Alumni
  • Launch activities: November/December 2018
  • Exclusive reception at VIP Service Lounge on November 20, 201

Phase II (January to April 2019) – Nomination of Finalists

  • Deadline for applications: February 28, 2019 / prolonged to March 7, 2019
  • First evaluation turn of the jury: until March 10, 2019
  • Nomination of finalists: end of March 2019
  • Wild Card Voting: April 2019
  • Planning, approvals, preparation (invitation, event and participant management

Phase III (Mai/June 2019) – TOP60 COLLECTION HEIMAT 4.0

  • Submission of the designs: Deadline: June 10, 2019
  • FITTING in the „Houses of Fashion Eschborn“: June 22, 2019
  • Line-ups for Top 20 “Urban”, Top 20 “Adventure”, Top 20 “EARTH”

Phase IV (June 2019) – Final Show – Award Ceremony HEIMAT 4.0

FRANKfurtstyleaward Award Ceremony

  • Location: Trade show „Tendence”, Frankfurt am Main
  • Date: June 29 2019
  • Motto: HEIMAT 4.0
  • Jury meeting: 09.30 h to 12.00 h
  • All shows: 14.00 h / 15.00 h / 16.00 h
    • TOP 20 – URBAN MARKETPLACE
    • TOP 20 – ADVENTURE MARKETPLACE
    • TOP 20 – EARTH MARKETPLACE
  • Award ceremony:
    • 17.00 h at the main stage of Tendence
    • 18.00 h Get Together, hosted bei Messe Frankfurt Tendence

Awards

Talent Award for Fashion & Design of the State of Hessen (total value: 10,000 Euros):

  • 3 winners per lifestyle categories Adventure, Earth, Urban (mix from levels Students, Master Class, Newcomer):
    • 1stprize: 1,500 Euros
    • 2ndprize: 1,000 Euros
    • 3rdprize: 500 Euros

4 x FRANK® – The Trophy:

  • 1st prize winners per lifestyle categories Adventure, Earth, Urban (mix from levels Students, Master Class, Newcomer)
  • 1 Outstanding Talent 2019 (FRANK® – the trophy plus invitation to Vancouver Fashion Week)

HFFA Scholarship programs of Haute Future Fashion Academy, Milano:

  • 3 winners per lifestyle categories Adventure, Earth, Urban                                            (mix from levels Students, Master Class, Newcomer):
    • 1st prize: 100 % Scholarship
    • 2nd prize: 75 % Scholarship
    • 3rd prize: 50 % Scholarship

“Once-in-a-Lifetime” fashion trips (Berlin, Paris and Frankfurt)

Fashion TV – 12-month free subscription

Phase V (Juli to October 2019) – Roadshow HEIMAT 4.0

Following the FRANKfurtstyleaward celebrations on June 29, 2019, the FRANKfurtstyleaward 2019 goes on an international roadshow with individually curated exhibitions and fashion shows which include unique designs from all over the world. Planned roadshow stops are (preliminary time schedule):

  1. Source Africa/AFF Expo, Cape Town – June 12-14, 2019
  2. Neonyt 2019 (Berlin Fashionweek) – July 2-7, 2019
  3. Texworld, Apparel Sourcing, Avantex Leather World (Paris) – September 16-19, 2019
  4. Vancouver Fashion Week – September 2019
  5. Frankfurt Book Fair – The Arts+ (tbd) – October 2019
  6. International Fashion weeks according to guest country – July to November 2019

To download the program for the FRANKfurtstyleaward 2019, please click here.