It’s time. The FRANKfurtstyleaward is entering its 12th round in 2020 with the motto BENEFITS of CHANGE. Applications can be submitted from December 1, 2019 to February 28, 2020.
On December 1, 2019, the 12th FRANKfurtstyleaward competition was launched. The motto of the International Contest for Fashion & Design 2020 is BENEFITS of CHANGE with the three categories Create your Revolution, Explore Cradle to Cradle and Dream your Dreams. Young fashion designers and newcomers are invited to apply online until February 28, 2020 under FRANKfurtstyleaward.
BENEFITS of CHANGE
“The theme 2020 which was visualized by the Frankfurt artist Evi Sofianou has been chosen with foresight”, said Hannemie Stitz-Krämer, founder of the FRANKfurtstyleaward. “It reflects the challenges but also the benefits of change in the textile and fashion industry through transformation processes, digitalization, the ecological impact and environmental awareness.”
From Prototype to Production to Market
Thanks to the start-up amui, the first digital fashion tech platform, the FRANKfurtstyleaward will become even more attractive for young designers. amui donates the three main prizes “From Prototype to Production to Market” worth 10,000 Euro, 7,500 Euro and 5,000 Euro including coaching and professional support for the award winners.
Founded in 2008, the international competition for young fashion designers invites more than 1,000 fashion schools worldwide to apply for the prestigious prize with their students, Master Class graduates and alumni. Young designers and couturiers with a successful degree are also invited to take part in the international competition in order to gain valuable support on their ambitious way into practice with their own collection.
Award Ceremony 2020 at the international consumer goods trade fair Tendence
The award ceremony with the TOP 60 finalists from around the world will take place as part of the FRANKfurtstyleward Finale Shows on June 27, 2020. In addition to FRANK® – THE TROPHY, the competition’s highest award, other valuable prizes such as scholarships, internships and fashion trips to an international trade fair and/or fashion week will be awarded.
The winners of the first evaluation round will be determined by the international, independent jury of the FRANKfurtstyleaward and nominated for the finale. New to the 2020 jury are the entrepreneur and fashion tech specialist Inbar Carmel from Israel, the award-winning UNESCO consultant and representative of the African Union at EXPO 2020 in Dubai Lexy Mojo-Eyes from Nigeria, as well as Barbara Weigand, co-founder of amui and owner of the fashion label IOSOY.
The FRANKfurtstyleaward Finale 2020 will once again be hosted by Messe Frankfurt’s consumer goods fair Tendence, which will open its marketplaces for the premiere of the TOP60 COLLECTION from June 27 to 30 June 2020.
The competition with its annually changing theme reflects the spirit of the times and is a recognized stage that provides insights into the values and style preferences of the younger generation. It serves as a trend barometer for the future and provides valuable impetus for innovations and markets. The FRANKfurtstyleaward is the style guide of the future and gives orientation to the industry, the trade and the end consumer.
Please download the press release here.